Pipeline, Payment, and Promotion: Recent Changes in the US Pharmaceutical Market
Seminar Date:
2012-02-17
Seminar Time:
11am - 12pm
Seminar Location:
M-184 VALE, 200 Meyran Avenue
Presenter:
Julie Donohue, PhD
Presenter Link:
http://www.hpm.pitt.edu/directory/bios/donohue.asp
Presenter's Institution:
University of Pittsburgh Department of Health Policy & Management
This colloquium will examine major structural changes in the US pharmaceutical market in recent years including reductions in new drug approvals and the increasing role played by biologics; changes in payment for drugs brought about by the new Medicare drug benefit; and the importance of changes in benefit design and cost-sharing for prescription drug cost containment. It will also explore recent trends in pharmaceutical promotion.