Pipeline, Payment, and Promotion: Recent Changes in the US Pharmaceutical Market

Seminar Date: 
2012-02-17
Seminar Time: 
11am - 12pm
Seminar Location: 
M-184 VALE, 200 Meyran Avenue
Presenter: 
Julie Donohue, PhD
Presenter's Institution: 
University of Pittsburgh Department of Health Policy & Management

This colloquium will examine major structural changes in the US pharmaceutical market in recent years including reductions in new drug approvals and the increasing role played by biologics; changes in payment for drugs brought about by the new Medicare drug benefit; and the importance of changes in benefit design and cost-sharing for prescription drug cost containment. It will also explore recent trends in pharmaceutical promotion.

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